Daily Mail front cover evaluation

The task we were assigned was that we had to make a newspaper front cover that would mock the Daily Mail because we would have to find a template from a real Daily Mail cover and then replace the pictures and headlines with our own custom ones that we have made.

We used publisher to complete the task because we were able to present it on a A3 sheet

Some of the tools that we used was the crop tool, shaping tool and the colour tool so that my newspaper template looked like the actual thing.

The biggest obstacle of the making the daily mail front cover was adjusting the pictures and text so that it fit in the box that was required because if we went over when we would print it would be removed.

The reason i chose these headings is because deep fried chicken causing salmonella use to be a headline it was something that The Daily Mail has already covered it meaning i could use quotes from them as an example.

The initial feedback that was given about my template was that the font that i was using for the main headline didn't match with The Daily Mails font so you could tell it was fake.

What went well was that the picture and the article on the right hand side of the picture looked like they were real like they were actually being presented by The Daily Mail themselves and that they were just a template.   

George Gerbner

George Gerbner 

George Gerbner invented the cultivation theory which examines the long term effect of the use of television and how it would effect peoples actions for example if someone watches a lot of crime TV shows they would probably think that there is a lot of crime happening around them which could frighten them into doing certain things.

The two newspaper articles i have chosen are about brexit because The Sun and The Metro have two very different opinions with The Metro being for remain and The Sun being leave. They have also designed them in very different ways with the Metros full front page being covered by brexit while The Sun has at least two other stories on it not including the main one that takes up about 70% of the page.

Also with the Sun they have put a pun in the headline so that it can draw in younger audience to read the newspaper and then make them believe their views.

News Industry Questions

1. Amount of advertising has halved:

-More expensive now then it was

-The amount of decreasing revenue 

-People who would advertise your industry are more uncommon nowadays  

2.The Audit Bureau of Circulations is a organisation that is owned and developed by the media industry. The company delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. 

3.In my opinion i believe that Sunday newspapers sell significantly more copies to people who have free time and are usually not working because people want a brief overview of the week they don't want to have to read through 7 separate papers.

4.The leading broadsheet is Daily telegraph, the leading tabloid is The Sun and the leading mid market is The daily mail because of their raising popularity recently.

5.The daily mail is shown to be the second most popular paper in the world, but most popular mid market where as, the Guardian is shown to be towards the lower ends of the scale this could be due to the today's generation interest  being in other type of media, the daily mail is a mid market therefore has broadsheet and tabloid aspects therefore is will have both groups of people will have an interest in it.

6.The Guardian Media group is owned by the Scott Trust, a private company whose main purpose is to ensure the financial independence of the Guardian, the papers values are that it is completely honest with the reader and quite serious at the same time. This is therefore done by the independence of most news stories and ideas attracting a varied audience. This is shown through the investment of over £1 billion, then with most profits they reinvest into journalism to deliver the type of news people would expect.

7.In terms of digital distribution I believe the most important brand identity has to be about the online websites, as many commuters and other people have technological devices such as laptops and tablets that may not have the capacity or the performance required to run certain application.

8.The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of over a 1000 members of the public in each of 33 European countries they all voted for the UK to be the least trusted news in Europe.

9.The independent press standards organisations are the regulators for most of the UK's newspapers like the Guardian. They hold newspapers and magazines to account for their actions, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.

10.Print display advertising revenue for the national UK newspapers has grown significantly over the last couple of years according to a new report on advert. Display adverts in national titles saw revenue growth of 1% every year in the first quarter of 2018, putting it at a total of £152.6 million for the year. Within tabloids print display advertising grew by 3% every year.

Newspaper Exam Question

There are multiple reasons why newspaper sales have declined. One of the main reason is the rise in the use of technology and where all newspapers are now accessible on the internet. With the drastic rise in technology and the internet, majority of newspaper companies such as The Guardian and The Daily Mail have posted all their daily papers on their sites along with the front page being posted on the BBC site. This makes all newspapers easily accessible and also more convenient. All readers can now access them whenever they want by just simply going on the internet and searching up the papers online without having to leave and buy it from a shop. Although it is cheaper for yourself to access the papers as you don’t have to actually purchase each daily paper, all paper companies ask for readers to subscribe to their paper in order for them to be able to continue business and publish new papers every day. This could also give their subscribers perks that them and only them would be able to access and use.

Having the internet as your main news source is a positive. This is because all readers can comment on various articles and have conversations with other readers online to gain more opinions on the specific article so they can get see the views of other people and change their opinion if they are persuaded. Although this can occasionally start arguments on different opinions, people do find this very useful and informative to understand the full picture. However, using the internet to access your daily news does have its negatives and reading a newspaper has some positives over it. These negatives include requiring an internet connection in order to access your the papers that you normally read, losing stories due to more recent stories overwriting them, more information is given by print newspapers and if a users reads online newspapers too much it could cause eye strain. The biggest negative for the rise in online newspapers is that the biggest age for reading newspapers is the elderly. Due to the elderly not well advanced with technology, they still prefer reading physical print newspapers compared to our online copies. But because the amount of print papers decreasing by the year, elderly cannot read their newspapers they have read all the time with physical copies. So, all newspaper companies are slowly losing their audience due to this change.

Citizen Journalism has made the mass media affect the traditional way for reporting and understanding news because of the audience reacting different to stories. For example, when there is a violent outbreak in a country, news stories over the internet had an outbreak over the comment and reported making fun and lying over the stories told. This brought controversy over whether or not information given by the general public was necessary because of these sensitive areas being derided.

According to studies, The Daily Mail had a decrease of 55% of print papers sold during 2000 since 1960. In comparison, online newspapers, which were first introduced in 2000, have been preferred by 55% of the public, that stated they prefer reading the daily news online rather than a print.

Tabloid vs Broadsheet

Tabloid 
-Images
-One main headline
-Pun titles
-Gossip
-Less formal
-Less informative
-Colourful
- Big font sizes

Broadsheet
-More informative
-One main image
-Bigger size generally
-Subheadings
-Titles
-More trustworthy

There are many differences between a tabloid and a broadsheet, this can be seen visually by the pictures to the right with the first and more colourful one being a tabloid and the second being a broadsheet.

First difference in the two as previously mentioned is the way it is presented like how the tabloid front cover has a colourful picture with the main headline taking up pretty much the entire paper while the broadsheet also has a picture that takes up a lot of the paper however its main headline is a lot smaller and the majority of the front cover is sub text that is a lot more informative than all of the headings that are being presented on the tabloid, so that a broadsheet is seen as a lot more formal than the tabloid because around 25% of the paper is covered by a picture while the remaining 75% is covered with headings and informative text.

Also with tabloids the news that is presented is seen as not useful and completely uninformative because most of the time it is information like celebrity gossip this is called soft news which is something you wouldn't expect would make it in the news while with a broadsheet it displays what you would call hard news which is what you would expect to be the main story and is seen as more serious than tabloids.

Advantages and Disadvantages of online newspapers

Advantages:
-Environmentally friendly
-Live updates
-Your own personal account
-Accessibility
-Free(paywalls daily telegraph, the times)
-Contact papers quickly
-Comments on news stories
-More interactive, video
-Easy to share articles

 Disadvantages:
-Holding something
-Internet needed
-Can't keep the story
-Less accessible for older generations
-Much more information in newspapers
-Website crashes, technical errors
-Pop ups
-Eye strain

Nov 6th News

Media Glossary

https://www.bbc.com/bitesize/subjects/ztnygk7

The link above is to the bbc bitesize revision page from where you can learn about genre like what are hybrids and a brief explanation and much more like the types of media for example Movies and Video games.
The full list is:
Industries
-Industries overview
-Television
-Magazines
-Advertising
-Film
-Music
-Newspapers
-Radio
-Websites
-Computer and Video games
Genre
-What is genre?
-Analysing genre
Narrative
-What is Narrative?
-Narrative techniques
Representation
-What is Representation?
-Representation of gender
-Representation of age
-Ethnic, national and regional identity
-Issues and events
Audiences
-Target audiences
-Audience appeal
Production Skills
-Research
-Planning
-Production

Class Notes

In class so far we have learned about theorists and what they presented to the world we have learned this information from solo research or group, the main theories are have looked at though are David Hesmondhalgh, Curran and Seaton and Stuart Hall. Another main part was near the start when we learned about Steve Neale who introduced the world to Genre which categorises the films into what they are so something like Halloween 2018 would be a Horror because of jump scares and amount of tense moments that are included in the film so it really did help people because they knew what type of film they were getting themselves into.

David Hesmondhalgh
-Introduced the Cultural industries theory

Curran and Seaton 
-Introduced the power and media industries theory

Stuart Hall
-Introduced the representation theory

Steve Neale
-Introduced genre so a film could be categorised

We have been looking at the theorist Stuart Hall and his theory about how things like music videos and films how are certain people being portrayed and are they stereotypical portrayals. Also we have remade certain adverts like the Budweiser advert and to see how close can we get to the original.

Camera Shots

Camera shots in media can be where the person is standing to where the camera is the direction they  are going or how zoomed in the camera is, for example the top left of the sheet shows shot sizes which is how zoomed in or how far away the person is compared to the camera so XLS would be the camera person or the person in the picture standing far away while XCU would be the person standing very close with the camera most likely zoomed in.

While in the bottom left of the sheet it shows the shot angles so this involves the person in the picture to stay in the exact same position and the person behind the camera to alter the camera to these specific angles for example the Birds eye shot would involve the person behind the camera to be higher than the other person so they are looking down so maybe stand on a chair, even though this is a completely different angle the person in the picture has not moved at from any other shot so even in the Low shot the person in the picture is in the same spot as they were in the birds eye shot.

Finally on the far right you can see the camera and lens movement when the camera person is once again moving around the person in the picture and taking three pictures of them sightly moving each time for example the pan movement starts with a view from the left then the next is in the middle then finally it ends with the one on the right.

Audience Notes and personal profile

My personal profile about my selected theorist of David Hesmondhalgh is that i rushed the video a bit because when i was in the moment saying it i was running out of things to say because i didn't do enough research in the video the main thing i talk about is culture because the cultural industries theory one of the main parts of it is the first part which as previously mentioned is culture.

The word culture means "the ideas, customs and social behaviour of a particular people or society" in the video, we also watched through the other groups individual videos which they were a good way of revising the specific theorist when we needed to for next years revision.

Mise en scene

Budweiser Advert Remake

  My groups advert is a remake of the 1999 Budweiser (Wassup) advert, when we were starting to make the advert we watched the advert through multiple times so we could decide who was going to be who and so we could memorise the lines so our lip sinking was good. In the advert there are a total of five characters in the advert although it was quite easy to memorise the lines because every person in my group have very similar lines to each other because that was the main focus of the advert.

Poster Task

The poster i have selected is the original first star wars movie that was made but it is the 4th one in the trilogy in the poster you can tell who are the protagonists and who are the antagonists because of how they are framed and portrayed in the picture for example Darth Vader can easily be seen as the antagonist because he fills up a significant amount of the screen meaning that he is one of the main characters in the film also the lightsaber that he is holding is red which in films and video games is a sign that he is the antagonist of the film. Also the characters in the front mainly Luke are clear protagonists because they are in the foreground and are perfectly centred so the audience know who are good and who are back also they all take up a big chunk of the poster because it shows that once again they are a big part of the film.

The poster has the name of the film in the bottom right of the poster because it wants you to know the name of the of the film but at the same time focus more on the posters main design which is obviously the icons and actors that are on the poster. The setting of the poster is space as you can see in the background the stars that fill it up and also the film being called Stars Wars really adds to the idea, however on the right hand side of the poster you can clearly see the setting of a desert which in the film is called tatooine which is the main characters Luke home planet.

Music Video Stereotype

This music video that was made by the american rapper Logic portrays the stereotypes of Race, Sexuality and Mental Health however Race and Sexuality are the main two while there are only one scene about Mental Health when the protagonist is contemplating suicide. At the start when the protagonist is a child it shows multiple shots of the family happy and they are constantly laughing, however it is not until he is a teenager that he realizes his Sexuality when he meets someone who is very like him but the parents wouldn't be with the idea because they are different races and it is clear in the music video that the other students and the parents are fully against the idea and insult him for it. For example at 2:12 when the white boys father finds out that he is gay he looks extremely disappointed about it, we can also assume from the scenes that follow one of the main reasons is because that he is of a different race to him and not everyone especially the dad fully agrees with his sons life choices and may fully disagree with it.

Boyz in the Hood

In Boyz in the Hoods opening scene starts with a blacked out scene where you can't see anything that is happening but you can hear what is going on in the scene and the only thing that you can hear is the sound of gang members organizing a attack on a rival gang and then the sound of gunshots follow and then all you can hear is the sound of police sirens with it following with complete silence. This gives the audience the idea of what it was like for a gang member, the feeling that one day a rival gang might decide to remove you from the picture and how quicker one extreme can go to another extreme in such a short amount of time.

However, in the following scene it introduces the characters of the film in the year of 1984 when they are children who are living where all the gang violence like murder is very common and is not seen as scary to them any more that the people around them can be killed at any moment. The scene revolves around the four main characters that are on there way to school when they have the idea to check out the crime scene of a shooting that had happened recently and in this scene they talk about the shooting so casually like something like this happens everyday so gives the audience a brief idea of what their lives are like everyday. They talk about the shooting very casually once again showing the audience what it was like and how people reacted to it, with the next scene it shows their lives at school and their personalities when they are at school and out of the four characters they show the audience who is the main protagonist out of the group which is Tre Styles who is an only child who lives with his single mother and is shown in the scenes to be very smart significantly smarter than his other classmates. Altogether the opening of Boyz in the Hood shows what the life would be like for children stuck in a neighbourhood while gang attacks are common.

My top three media

My top three media are video games, movies and television, i have chosen these three because they interest me the most out of all the main types of media. The first one video games is the one that i am the most familiar with because i have been playing video games most of my life because they are a good way to past the time compared to something like radio which i never really listen to unless i am in the car.

Video games have become extremely popular over the last couple of years because of the popularity of certain genres, the ones that have stood out over the whole video games lifespan are RPGs (role playing game) for example Dragon age and first and third person shooters for example call of duty. My preferred genre would be first person shooters with my favourite being Halo because it was my introduction to first person shooters and In my opinion my favourite video game series.

Movies are my second choice for types of media because with video games i was introduced to them at a younger age while with movies they will a little bit later on. Like video games movies also have genres with certain people like genres that some other people would dislike this can be with any genre but it seems more common with the genres like horror where it is very split those who love horror films and those who dislike them and think they are a waste of time. My personal favourite genres would be Horror for example the 2009 remake of the slasher Friday the 13th and action/adventure films for example Marvels Avengers Infinity War, the 2009 remake of Friday the 13th was a film i will remember because of how it changed form the original Friday the 13th films changing the killer Jason Voorhees from a slow lumbering killer to a killer who is not afraid of chasing down his victims if the need arises. This also introduced more realistic and brutal gore to the film which fans of the series would normally not use to the gore in the old films was easily seen as special effects or makeup which in my opinion was a good idea for a more modern reboot.

Finally my final type of media is television which people see as very similar to movies however it is still very different in its own way, even though once again genre is a key theme in television shows, one of the most popular TV show would be The Walking Dead which has been going since 2010 which was based off of a comic book series written by Robert Kirkman the appeal of the show is it gives the idea of what if a zombie apocalypse was real but obvious alters it to have a set of main characters who's survival technqiues might not work in real life but is a perfect fit for the show. The shows main genre is obviously horror so it would not appeal to everyone but the people who do like horror it is one of the best tv shows to watch out of the many options you can pick from.

Sports Advert

David Hesmondhalgh

The theorist that i was given was David Hesmondhalgh who made the Cultural industries theory, David Hesmondhalgh was born on the 24th of March 1963 he is a professor of media obviously and also of music and culture.

He talked about the Cultural Industries theory in his book which is named after the theory it has 4 separate books which all of them talk about different parts of it because there is too much to talk about to only have one book on it. The word culture means the ideas, customs and the social behaviour of a particular people or society so to simplify that it means the way certain people live compared to how we live and how it differs.

Video game industry

Feedback What went well -"Good information" -"Good interesting information" -"Lots of facts" -"Very knowledgeable" -"Good detail and knowledge about the subject" -"Good amount of information" -"Lots of insight" -"Good facts and lots of information" -"Very informative" -"Lots of detailed content"

Ghost Ship

In the opening of ghost ship it starts with quite slow and peaceful music to show that the scene is slow but nothing bad is happening which presents it as quite a happy scene, however as the scene progresses you get the feeling of that things might turn quite bad and as it progresses even more the music turns quite haunting and creepy as it shows a sabotage of the ship and as everyone is dancing all of them are effected all brutally cut in half from a steel wire and then you start to think that this film might not be as slow and peaceful as you thought.

Premiere edit

Summer task 3

The daily mail newspaper article i'm doing about is with storm Desmond and with major events like this the media especially the newspaper shape it so it looks like its a disaster for everyone when in a matter of fact some of the storms that are reported as devastating aren't as bad however storm Desmond left many people without homes for a couple of days or for much longer depending on the damage and how much the government is willing to compensate them for he damages that they didn't expect. Also the storm was so strong in Cumbria that the governments 48 million defenses failed to stop flooding there meaning that a lot of people suffered for the governments mistakes

Summer task 2

Deutschland 83 is a series about a divided Germany in 1983 it stars a 24 year old East German soldier who is a German solider but also a undercover spy for the HVA the foreign intelligence agency of the Stasi, the show was aired on channel 4 and premiered on the 15 June 2015 and is still going today with a new series coming out in 19 October 2018 and will be renamed to Deutschland 89 with the previous series being called Deutschland 86 because obviously of the dates the show are set 1983,1986,1989. The main character Martin Rauch being the undercover East German soldier who is clearly trying to discover weaknesses in the opposite side and report back to his superiors with the information so they can take advantages of those weaknesses. In the trailer from Channel 4 about the series of Deutschland 83 you can see the different outfits Martin wears when he is a generic German soldier and when he is doing his undercover work which makes him look like a civilian so he can blend in with other people and get to locations without being seen. Also in the trailer you can see a lot of shots of Martin running away like he has just been caught and has to get away and this can also prove that the film will be a action and a drama meaning it will never really be that boring if it is the type of genre you like this also means this can be seen as a hybrid (when two genres in one film like scary movie with its horror and comedy) however action and drama is quite a simple hybrid meaning that the two aren't two opposites of each other like horror and comedy they are different to that because they flow quite well together to begin with so you don't have to alter the story. As well as this the trailer shows that the series will have some violence because around halfway through the trailer you can see a character pull a gun on another person as they open the door meaning this would also draw the attention of other viewers who enjoy series with violence in it and unlike other others this one was clearly very successful because of the two new series's one already out and another coming out soon meaning the company made enough money from the first two series to make a new one. When Martin is in his hometown in the trailer you can see the emotions on his face or better way of saying it the lack of emotions because of the clear memories he sees every time he visits his town and how he doesn't know how to deal with them because he might have had a tough upbringing or something tragic happen when he was younger that meant he thought of joining the army and become a spy for the East which if caught he would most likely be killed because it was seen as a very serious crime to commit back in 1983.Finally this was only a view of what we saw in the trailer so the actually series might be very different we just don't know right now.

Summer task 4

When talking about film companys you always have to ask the question of what would happen to a certain film series if the combined company disbanded into two who would get the rights to the characters of the film. For example if Disney abandoned its partnership with lucasarts who would get the rights to the star wars films because of the amount of money each company has made from the films they both have a right to the films because obviously lucasarts started off the franchise with the first six and wanted to end it there but then Disney took over and revived the franchise and has made three new films with a fourth one coming.

 Another example of this is the big six which could become the big five because of the possibility of their partnership ending meaning they might lose rights to some of their films and the money made from the films would possibly go to the other company meaning the chance of losing what they have worked all their lives for.

Hybrids

Hybrids are a type of film that combines two different genres into one film an example of this is scary movie which is a mix of a horror and a comedy to create an experience which is occasional quite tense and can then suddenly change to try and make the audience laugh more modern films have started to do this more because it appeals to a bigger audience than just a horror or just a comedy however if one is advertised like this and ends up to be more of one genre than the other and isn't a perfect balance this can cause to the company to loss money instead of gaining so a squeal would be very unlikely.

Summer task 1

The Genre In today's lesson we learned about genre and we did this by picking two genres and getting props from other classrooms and acting out and taking a several pictures of each genre to illustrate what the themes of the genre are. We had an anagram of distinct to help analyse certain movie posters to see what genre it is for example for the original Nightmare on Elm street movie poster it uses the genre of horror because of a clear antagonist that being Freddy Krueger who the producers made to have severe facial scars and a distorted face which is suppose to scare the audience and see Freddy as a powerful antagonist. -Describe in detail -Setting -Theme -Icons -Narrative -Character -Textual analysis

TV series poster

The TV series poster i have chosen is Stephen Kings 1990 miniseries IT with pennywise being played by Tim Curry it have a total run time of 3hours 14mins which is quite short for a series but too long for a film.

Denotations 
The poster is designed in the way so it looks like pennywise is trying to get to the person who is looking at the poster so straight away the person who is looking at it for the first time can tell that it is going to be a horror film instead of a different genre so people know what they are getting themselves into and it is also clear that he will be the main antagonist of the film so instantly people know what the antagonist looks like so they know everyone else are probably going to be be protagonist.

Connotations Also with the poster there are very clear protagonists as well which are obviously the characters under the title of the film which means it is a clear good vs evil scenario which means most of the time the people will prefer the protagonists than the antagonists depending on how they are portrayed. As well as that the main title in the middle is in red and red can be seen as many different things like hate or something more likely for this film which would be blood because of the amount of characters that are killed off in the film. Also under the characters there is a quote that is suppose to one give a brief idea of what the film is about and also try to scare the audience before they even watch the series.

Genre Picture Task

Screenshots of Genres In one of our lessons we took pictures of static shots of genres our genres were musical and historical. The first picture is the genre historical this is shown because we are wearing army helmets this represents is suppose to represent world war 1.

The second picture is the genre musical this is shown by us holding the guitar and a trumpet because they represent the genre of music and are some of the more well known instruments when you think of music because its been presented that way in movies or TV shows so thats how the generation today would think when you say musical instruments.

The two genres that we were given are very different to one another because musicals are stereotypically seen as quite happy and appeals to a large group of people, while with historical one of the main events of history are the World Wars which were horrific and seen as depressing because of the millions of people who lost there lives for their country.

The way we framed our picture was that we made sure that obviously in both times we were in view and that we were in the middle of the frame so if there was more in the picture you would know what the main focus of the picture and maybe be able to tell what the picture is trying to show you. What went well in the pictures that the props added to the picture so the army helmets for the historical picture and the instruments for the musical picture to show that there is a clear difference in both pictures. It would be even better if i didn't smile when the picture was taken because it does take away from the genres that we are trying to present.

Steve Neale

Steve Neale
 A film genre is a theme that defines the film for example Halloween is defined as a horror because of the constant tension and jump scares that defines a horror film while something like a comedy would normally have no scares and rely on making the audience laugh instead of making them jump.Steve Neale created the genre theory which was the first time that films were categorized to their certain genre and meant that the audience know what they were going to watch so they don't feel disappointed afterwards, however films in recent years have started to make hybrids which are films that have multiple genres even if they are seen as complete opposites for example Scary movie which combines Horror and Comedy together so ultimately more people would be able to watch the movie because they would know that it is not all horror it also has parts of comedy in it.

A key quotation of the basics of the genre theory is "A film must match the genres convention to be identified as part of that genre" meaning that for a film to be categorised into a certain genre it has to have the qualities of it for example a Horror films needs jump scares and constantly put the feeling of tension in the viewers mind while something like a comedy must try to make the viewer laugh and not have the feeling of tension at all unless as previously mentioned it is a hybrid.

Intro to Media-Predator(1987)

Predator(1987) This is one of my favorite films it arrived in cinemas in 1987 and was an instant hit to sci-fi genre and popularised the genre to create 2 following sequels the 2nd arriving in 1990 and the third predators coming out in 2010 and the newest one coming out September 14 2018. However the first was still the one that stood out because in 1987 if you watched the film then Predator was seen as originally a generic shooter like Commando but then when the Predator started to emerge around half way through the film people realised it was more than a generic shooter it was a horror and a lot of gore for the time. It later on combined with Alien to create Alien vs Predator which was seen as extremely disappointing compared to the successful Predator(1987) and Alien(1979)but Predator was just that much better because it was a shock to find out it was the soldiers being hunter not the enemy forces.

Predator is part of the five main types of media which are Movies, Video Games, Radio, Television and Print (newspapers, magazines) the ones like video games have become a lot more popular in last couple of years because of the advances in technology in the last couple of years meaning it is attracting more people to it and making them money at the same time and provides the buyer with a source of entertainment. Another main part of media is the theorists for example Stuart Hall who was born in Jamaica but lived and work in the United Kingdom and showed people how race and gender was being presented in films