Friday 23 November 2018

News Industry Questions

1. Amount of advertising has halved:
-More expensive now then it was
-The amount of decreasing revenue 
-People who would advertise your industry are more uncommon nowadays  

2.The Audit Bureau of Circulations is a organisation that is owned and developed by the media industry. The company delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. 

3.In my opinion i believe that Sunday newspapers sell significantly more copies to people who have free time and are usually not working because people want a brief overview of the week they don't want to have to read through 7 separate papers.

4.The leading broadsheet is Daily telegraph, the leading tabloid is The Sun and the leading mid market is The daily mail because of their raising popularity recently.

5.The daily mail is shown to be the second most popular paper in the world, but most popular mid market where as, the Guardian is shown to be towards the lower ends of the scale this could be due to the today's generation interest  being in other type of media, the daily mail is a mid market therefore has broadsheet and tabloid aspects therefore is will have both groups of people will have an interest in it.

6.The Guardian Media group is owned by the Scott Trust, a private company whose main purpose is to ensure the financial independence of the Guardian, the papers values are that it is completely honest with the reader and quite serious at the same time. This is therefore done by the independence of most news stories and ideas attracting a varied audience. This is shown through the investment of over £1 billion, then with most profits they reinvest into journalism to deliver the type of news people would expect.

7.In terms of digital distribution I believe the most important brand identity has to be about the online websites, as many commuters and other people have technological devices such as laptops and tablets that may not have the capacity or the performance required to run certain application.

8.The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of over a 1000 members of the public in each of 33 European countries they all voted for the UK to be the least trusted news in Europe.

9.The independent press standards organisations are the regulators for most of the UK's newspapers like the Guardian. They hold newspapers and magazines to account for their actions, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.

10.Print display advertising revenue for the national UK newspapers has grown significantly over the last couple of years according to a new report on advert. Display adverts in national titles saw revenue growth of 1% every year in the first quarter of 2018, putting it at a total of £152.6 million for the year. Within tabloids print display advertising grew by 3% every year.

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