Friday 29 March 2019

Lucozade Sport

Lucozade was created in 1927 and was known as Glucozade meant to give energy to the sick 
Renamed to Lucozade in 1929 
1983 rebranded as a sports drink rather than a health drink 

£4 million campaign both claims made online 
Agency Grey London 
GlaxoSmithKline consumer healthcare owners of Lucozade in January 2013
Ad Stars:Gareth Bale and Alex Oxlade Chamberlain

Scientifically Proven 
Do You Believe 

The total value of the soft drinks market in the United Kingdom is around £15 billion 
Capitalising on star appeal/star as commodity 
Gareth Bale use of celebrity 


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