Lucozade was created in 1927 and was known as Glucozade meant to give energy to the sick
Renamed to Lucozade in 1929
1983 rebranded as a sports drink rather than a health drink
£4 million campaign both claims made online
Agency Grey London
GlaxoSmithKline consumer healthcare owners of Lucozade in January 2013
Ad Stars:Gareth Bale and Alex Oxlade Chamberlain
Scientifically Proven
Do You Believe
The total value of the soft drinks market in the United Kingdom is around £15 billion
Capitalising on star appeal/star as commodity
Gareth Bale use of celebrity
No comments:
Post a Comment