Friday, 29 March 2019

Lucozade Sport

Lucozade was created in 1927 and was known as Glucozade meant to give energy to the sick 
Renamed to Lucozade in 1929 
1983 rebranded as a sports drink rather than a health drink 

£4 million campaign both claims made online 
Agency Grey London 
GlaxoSmithKline consumer healthcare owners of Lucozade in January 2013
Ad Stars:Gareth Bale and Alex Oxlade Chamberlain

Scientifically Proven 
Do You Believe 

The total value of the soft drinks market in the United Kingdom is around £15 billion 
Capitalising on star appeal/star as commodity 
Gareth Bale use of celebrity 


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