Sunday, 24 March 2019

Advertising and Marketing

Old Spice
Lucozade
Charity Advert for Shelter

Purpose
How is it represented
How does it create meaning

Create awareness of a film's release
Create interest in the film itself
Generate desire to see the film and action in the purchasing of a cinema ticket

Product
Price
Promotion
Placement

Copy- The Written explanation of the product
Slogan- Phrase that describes the benefit of the product thee products most important attributes

Aim of the print advert
Don't forget denotation and connotation
Media Language- camera shot, Mise En Scene, Typography and Editing




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