Old Spice
Lucozade
Charity Advert for Shelter
Purpose
How is it represented
How does it create meaning
Create awareness of a film's release
Create interest in the film itself
Generate desire to see the film and action in the purchasing of a cinema ticket
Product
Price
Promotion
Placement
Copy- The Written explanation of the product
Slogan- Phrase that describes the benefit of the product thee products most important attributes
Aim of the print advert
Don't forget denotation and connotation
Media Language- camera shot, Mise En Scene, Typography and Editing
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