Lucozade Sport

Lucozade was created in 1927 and was known as Glucozade meant to give energy to the sick 

Renamed to Lucozade in 1929 

1983 rebranded as a sports drink rather than a health drink 

£4 million campaign both claims made online 

Agency Grey London 

GlaxoSmithKline consumer healthcare owners of Lucozade in January 2013

Ad Stars:Gareth Bale and Alex Oxlade Chamberlain

Scientifically Proven 

Do You Believe 

The total value of the soft drinks market in the United Kingdom is around £15 billion 

Capitalising on star appeal/star as commodity 

Gareth Bale use of celebrity 

Advertising and Marketing

Old Spice
Lucozade
Charity Advert for Shelter

Purpose
How is it represented
How does it create meaning

Create awareness of a film's release
Create interest in the film itself
Generate desire to see the film and action in the purchasing of a cinema ticket

Product
Price
Promotion
Placement

Copy- The Written explanation of the product
Slogan- Phrase that describes the benefit of the product thee products most important attributes

Aim of the print advert
Don't forget denotation and connotation
Media Language- camera shot, Mise En Scene, Typography and Editing

The Big Issue

Social, Cultural or a Political context may be used
The Big issue is a niche magazine
Two front covers of the big issue that are needed to be studied
After September 2018
Front covers selected should demonstrate representations that are alternative to the mainstream and of national significance

Colours
Layout
Images
Font
Typography

Costume
Lighting
Actors
Makeup
Props
Setting

Frame
Angle
Movement

Circulation number of copies a magazine sells
Readership not just who buys a magazine but the total number of people likely to read it
Mass Audience readership on a very large scale
Niche Audience narrow group of readers with a particular interest
Subscription where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post

Intertextually promoting multiple things within the same medium
Masthead the title of the magazine
Plug text that plugs a feature will appear inside the magazine
Puff a story that is given prominence on the cover
Cover Star the star featured on the cover
Anchorage Text that anchors the main image and gives context
Banner text that runs across the lower section of the cover
Skyline text that runs across the top of the cover

Producer
Advertisers
Audience

More than 5,000 people slept rough on any one night in England last autumn

Minecraft Presentation

Minecraft Timeline

2009

May 13 2009

The test video for Minecraft was released

May 17 2009

Minecraft was released

September 1 2009

Survival mode test was released

December 23 2009

The map was expanded and updated like for example the edition of 3D clouds

2010

29^th January 2010

Introduction of the crafting system

17^th June 2010

Minecraft passes 20,000 sales after one year

22^nd July 2010

First internet test of survival mode on multiplayer so the community can test it

16^th October 2010

Mojang was founded by Notch.

2011

12^th January 2011

 Minecraft reaches a million sales in under 2 years

1^st July 2011

Minecraft passes 10 million users

16^th August 2011

Minecraft pocket edition was released for IOS meaning it is portable

2012

12^th Jan 2012

Minecraft 1.1 released

9^th May 2012

Minecraft released on Xbox 360

2013

2nd January 2013

Server updates to 1.4.6

13^th December 2013

Minecraft surpasses 13 million sales

2014

4^th September 2014

PlayStation four edition released.

5^th September 2014

Minecraft Xbox One edition released.

10^th December 2014

Pocket edition released for windows phone

2015

30^th June 2015

Minecraft surpasses 20 million sales

13^th October 2015 

Minecraft story mode released for all next gen consoles

17^th December 2015

 Minecraft Wii U edition released

2016

2^nd June 2016

Minecraft sold over 100 million times across all platforms and becomes one of the bestselling games

7^th June 2016

Minecraft announces Minecraft the Movie

2017

10^th December 2017

Minecraft hits 75 million hits 75 million active players and 145 million total sales

Minecraft Essay

Explain what it is, give an outline of the game’s history and explain why it has been a commercial and critical success 

Minecraft is a sandbox game that was released in May 17th 2009 and was released on the PC for £10 which later in the games development would be raised to £18 however at this stage of the game it would only have the basics like 1 or 2 game modes max compared to the 2018 version which has around 5 so drastically increasing the life time of the game, it is an infinite sandbox meaning that people can built forever without having to run out of space and this was the first game to attempt this concept so that it appealed to a lot of people because realistically they could play it forever if they wanted to. The game is also a game that relies heavily on building where you can build famous places from popular movies like Game of Thrones and later on in the games life cycle people could share these worlds with the community by posting to the Minecraft forums and then the creators would list it so that other people could access it. Minecraft became so popular because imagination being a major factor in it so that it could interest more people how don't like the games that restrict the player to a certain boundary, as well as this Minecraft doesn't really have a set objective for them to complete meaning that the player could do what ever they wanted when they first started playing them game and in this point in time this was the only game that tried this concept and was a massive success which obviously made other companies later on try and attempt this concept with their games so that fans of games like Minecraft would be interested in their game however no game which have used this concept have been as successful as Minecraft.

A test video of Minecraft was released on the 13th of May 2009 to see how people would react to a game that is as ambitious as this and obviously the response of this video was very positive because as mentioned before no other game had tried something like this before, when the game was released instead of releasing the game with everything that it has to offer and rushing it, Notch made it so that he would regularly update the game with new game modes so that the players of the game would not get bored of the game, this was also a massive success because it meant people would constantly come back to the game to investigate the new features that have been placed in the game. Another way that Notch and later on Microsoft would make more money for Minecraft they would have the optional cosmetic skins and texture packs that would make the players character look different and also the background of the game so the objects in the game would look very different, as mentioned they are cosmetic meaning that they give the player no advantage in the game apart from that the world looks different so that it is fair for the players who don't want to spend anymore money on the game. Especially when the game was released on consoles like Xbox One and PS4 in 2011 the game was marketed and advertised very frequently so that it could convince new players to buy it or people who bought it on the PC to buy again because they might have friends who play on Xbox instead of PC and obviously the graphics upgrade so that people could experience it with better graphics.

Microsoft bought Minecraft in 2011 for £2.5 billion so that they could get the rights to anymore money that Mojang had made which to us seems like a lot of money but to Microsoft it was a very good investment because releasing it again on a different console would still sell a lot of copies because it would mean that people who couldn't access the Java Edition on PC would now be able to play it so this would increase the total community. Also in late 2017 when the Nintendo Switch was released another version of the game was released so that people would have a second option for playing Minecraft portably which they would obviously have it on the switch as mentioned and the Pocket edition that was on tablets that could be bought for £4.99 and then could be played portably offline so that the user would not need internet connection to be able to play it.

Twitch Presentation