Jungle Book Workbook

Jungle Book

Production
Marketing, Distribution and Funding
Technology and Convergence
Ownership
Regulation

Ownership Impacts:
Better marketing with advertisement
They can adapt the story to make it more light hearted
Producing a film will be faster with a larger company
Disney have a good history with making films
They would have a larger following on social media to promote the film

Jon Favreau produced and directed Iron Man, Iron Man 2, The Avengers and Avengers Age Of Ultron, it was just under blockbuster budget at $177million

High production values like CGI and soundtrack
Star marketing- Scarlett Johansson voice over
Commercial success
Safe genre so nothing too unexpected will happen

Film Industry notes

Synergy 
Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts
Disney movies in 2018/19
Mary Poppins returns
Captain Marvel
Dumbo
Avengers End Game
Aladdin
Toy Story 4
Lion King

Film Industry

2 hour exam
First part is industry and audiences
Film, Radio and Video games
Film is just industry
Video games is Industry and Audiences
Jungle Book is the chosen film
Video games Microsoft
Both questions and 15 marks each
Have to learn all 3 questions
25 minutes for each question

The four stages of film
Production
Distribution
Marketing
Exhibition/Exchange

Exchange in film: The way you watch the film
Development
Pre-Production
Production
Post-Production
Distribution
Describes everything between production and how the film gets to an audience
Marketing
This is the business of creating campaigns to promote the film for example posters, apps, television and interviews
Exhibition 
The way people consume films like showing films in cinemas
How audiences see movies

Conglomerates
It is when two or more companies engage in a multi-industry company
Ownership
It is all about different film companies owning each other and providing each other with money ideas for films and finance
Vertical Integration
Horizontal Integration

The Jungle Book
Engage the audience
How does the audience identify with the film
What expectations would the audience have
Disney 150 billion dollar business
Disney is a vertically and horizontally integrated conglomerate
Star wars films, Marvel Films, Live Action Remakes, Pixar Original Animations